A New Suntory Time: When, Where, and How We Come Together.

The Suntory Global Spirits portfolio: -196, On The Rocks, Jim Beam, Basil Hayden, Maker’s Mark, Hibiki and Roku Gin.

How We Experience the Moment

Four moments: a bartender presenting a whisky, friends sharing On The Rocks cocktails at home, a toast with highballs outdoors, and friends with spritz-style drinks on a boat at sunset.

From Bar to Home & Everything in Between

For all the change around us, one thing remains constant: People still want to come together to have incredible experiences, but in ways that feel right for the moment. A drink at the end of the day with friends. A night out at a musical. Cheering on your team at home or in the stands. These are the rituals that shape how we relax, unwind, connect, and celebrate.

Great spirits have always been part of that equation, but now more than ever they aren’t just something to drink, but are more thoughtfully designed to fit any drinking occasion for how consumers choose to enjoy spirits today. And with Suntory Global Spirits, they are shaped by a relentless commitment to quality and craftsmanship.

It’s also clear how these occasions have shifted. They start earlier. They move more fluidly. They happen at home, with friends, at concerts and sporting events, each one defined less by routine than by intention. Increasingly, people choose drinks to fit the moment rather than the category.

Today’s drinkers are indeed becoming more intentional, choosing spirits that feel right for the occasion and looking for convenience, flavor, and refreshment without losing sight of what matters most: spending time together and having fun.

This is a celebration of how we experience those moments today—and how Suntory Global Spirits brings them to life, with a portfolio designed to meet them wherever they happen, from everyday rituals to exceptional occasions.

“Suntory Time” is a simple idea rooted in the belief that there is a right moment for everything. Today, that idea feels more relevant than ever. The moment comes first. What you drink follows. That’s Suntory Time.

Meeting the Moment Stories

A bottle of Basil Hayden bourbon beside a cocktail over ice on a sunlit stone table.

6 is the New 8

Why the Night Starts Earlier

Evenings now start earlier. What was once a late-night culture has shifted, where drinks begin with a focus on convenience and refreshment, and at the right price point. People are paying closer attention to balancing enjoyment with everything that comes next. This shift is reshaping how people consume alcohol. More flexibility, more occasions, more ways to enjoy a drink without committing to the entire night—where more refreshing options and high-quality ready-to-serves thoughtfully build to keep the moment going.

A busy, warmly lit bar full of people talking over drinks.

The Reason We Go Out

The Moment is the Destination

We rarely go out simply for a drink. We go out for what the drink makes possible: connection, discovery, celebration, joy, and shared experience. A game with friends. A concert. A dinner that turns into something exceptional. A reason to step out, to be around people, to feel part of something bigger. The bar or restaurant is part of it, but so is everything around it: new places, new flavors, familiar faces in a different context. At its best, going out offers something simple and essential—connection, discovery, and a sense of occasion. From neighborhood spots to larger cultural moments, the experience leads.

A bartender pouring a measured whisky over a large ice cube in a rocks glass.

Drink Less, Drink Better

Why Quality is King

Moderation has evolved into something more considered. It’s not about abstaining, but choosing with purpose. Fewer drinks, better made, better suited to the moment. One expertly crafted cocktail or special whisky over ice instead of two. A pour worth slowing down for. A drink that fits the setting, whether at home or at the bar. Expectations are higher. With fewer drinks, each one matters more. It’s a shift toward quality, where heritage, craftsmanship, and balance make every pour count.

A hand pulling a can of -196 vodka seltzer from a cooler of ice at a rooftop gathering.

No Effort
No Compromise

The Rise of Ready to Serve

A bartender hand-carving a block of clear ice.

Where
Craft Lives

Where the Bar Sets the Standard

A Toki highball beside a bottle of Suntory Toki whisky in a warmly lit home bar.

Bringing
Craft Home

How the Bar Experience Travels

Drinks for Every Moment

Jim Beam & Lemonade

Jim Beam & Lemonade

Simple, refreshing, and easy to enjoy, Jim Beam & Lemonade fits naturally into social gatherings, and watching your team go for the win.
Shop Jim Beam
Jim Beam Black & Soda

Jim Beam Black & Soda

Richer and more full-bodied, Jim Beam Black & Soda brings deeper bourbon character to a simple serve—ideal for moments that call for something easy, and with a little more substance.
Shop Jim Beam Black
Knob Creek Old Fashioned

Knob Creek Old Fashioned

Bold, structured, and unmistakably classic, Knob Creek stands up in this standard, where technique matters and the foundation must hold.
Shop Knob Creek
Basil Hayden Bourbon Sparkling Sidecar

Basil Hayden Bourbon Sparkling Sidecar

Bright, lively, and elegantly layered, this sparkling twist on the Sidecar pairs Basil Hayden Cognac Cask with citrus and sparkling wine for a celebratory take on a classic.
Basil Hayden 75

Basil Hayden 75

An elegant, whiskey-forward twist on the classic French 75. Instead of using the traditional gin, this modern variation pairs the high-rye profile of Basil Hayden bourbon with bright citrus and sparkling wine.
Shop Basil Hayden
Maker’s Mark Gold Rush

Maker’s Mark Gold Rush

Bright, balanced, and timeless, the Gold Rush highlights the harmony between citrus and bourbon, proof that a classic, done right, never goes out of style.
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Maker’s Mark 46 Manhattan

Maker’s Mark 46 Manhattan

Richer and more layered than the original, Maker’s 46 adds depth to home cocktails, inviting experimentation and a more hands-on approach to craft.
Shop Maker’s 46
Laphroaig Espresso Martini

Laphroaig Espresso Martini

A bold twist on the Espresso Martini, where rich coffee, subtle sweetness, and Laphroaig’s signature Islay peat smoke create an unexpectedly balanced and intensely flavorful cocktail.
Shop Laphroaig
Roku Gin Fizz

Roku Gin Fizz

Bright and aromatic, Roku gin elevates simple home serves with rare Japanese botanicals, bringing a sense of precision and discovery to every drink.
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Haku Vodka Martini

Haku Vodka Martini

Refined and precise, Haku vodka brings a smooth, subtly sweet taste that adds complexity and balance to a classic Martini.
Shop Haku
Toki Whisky Sour

Toki Whisky Sour

A lighter, brighter take on the classic Whisky Sour, where Toki’s crisp citrus, green apple, and subtle ginger notes create an exceptionally refreshing, elegant cocktail.
Shop Toki
Hibiki On the Rocks

Hibiki On the Rocks

Refined, balanced, and deeply expressive, Hibiki is a whisky meant to be savored.
Shop Hibiki
-196 Vodka Seltzer

-196 Vodka Seltzer

Delicious and ready to go, -196 delivers bold whole-fruit flavor in a convenient format—perfect for kicking off the night without slowing it down.
Shop -196
On The Rocks Cosmopolitan

On The Rocks Cosmopolitan

Classic cocktails, precisely made and ready to pour. On The Rocks delivers bar-quality cocktails across a full range of serves, bringing consistency, craftsmanship, and ease to any moment.
Shop On The Rocks
Hornitos Margarita

Hornitos Margarita

Bright and expressive, this Margarita highlights the purity of agave, delivering a classic, refreshing cocktail.
Shop Hornitos
Sipsmith FreeGlider Gin & Tonic

Sipsmith FreeGlider Gin & Tonic

Bright, crisp, and alcohol-free, this elevated take on a Gin & Tonic delivers classic botanical character with refreshing balance—perfect for pacing the evening without stepping away from the moment.